Single answer
Is Amazoncom Inc (AMZN) a buy or sell?
4starter turns market data into one clear verdict you can act on.
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Decision snapshot
Everything you need to act fast, in one glance.
What is the conclusion?
Right now our advanced algorithms say:
$1 invested is now $1.01 or 1.39%
(In 16 weeks 2 days 20 hours 36 minutes and 33 seconds .)
Do analysts agree?
We compare consensus targets with today's price.
Consensus target for Amazoncom Inc is $283.97, which is $73.33 (34.81%) above the current price today's price.
Low target: $175.00 | High target: $315.00
Latest analyst updates
Recent rating and price target changes for this stock.
Company snapshot
A quick overview of the business and its public profile.
Amazoncom Inc engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally The company operates through three segments North America International and Amazon Web Services AWS Its products offered through its stores include merchandise and content purchased for resale and products offered by thirdparty sellers The company also manufactures and sells electronic devices including Kindle Fire tablets Fire TVs Rings Blink eero and Echo and develops and produces media content In addition it offers programs that enable sellers to sell their products in its stores and programs that allow authors musicians filmmakers Twitch streamers skill and app developers and others to publish and sell content Further the company provides compute storage database analytics machine learning and other services as well as fulfillment advertising and digital content subscriptions Additionally it offers Amazon Prime a membership program The company serves consumers sellers developers enterprises content creators and advertisers Amazoncom Inc was incorporated in 1994 and is headquartered in Seattle Washington
Website: https://www.amazon.com
Rates and inflation backdrop
US inflation for January 2026 was 0.17%. Over the last 12 months, inflation is 2.83%. The 10-year yield is 4.04 and is down -0.110 over the last 30 days.
Inflation sensitivity
Debt ratio: 0.19. Cash flow to debt ratio: 0.91. Net profit margin: 10.83%. Inflation risk score: low (0.25/1).
Dividend history check
We cannot find any recorded dividends paid in our systems.
Trading liquidity
Yes, the average daily trading liquidity for Amazoncom Inc is $11B. You should therefore be able to get in and out of your positions relatively fast.
10-year return check
On Amazoncom Inc, 2016-02-26 had a stock price of $27.76. If you invested back then, your return now would be a profit of $182.88 per share or 658.79%.
Why this answer
We combine price momentum, volatility, and trend signals to simplify the decision to one word.
Signal engine scans price, trend, and momentum indicators.
Targets and sentiment are checked against the live quote.
We keep the output simple: buy, sell, or hold.
Analyst consensus
How Wall Street targets compare to today's price.