Single answer
Is Apple Inc (AAPL) a buy or sell?
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Decision snapshot
Everything you need to act fast, in one glance.
What is the conclusion?
Right now our advanced algorithms say:
$1 invested is now $1.10 or 10.20%
(In 16 weeks 2 days 10 hours 25 minutes and 28 seconds .)
Do analysts agree?
We compare consensus targets with today's price.
Consensus target for Apple Inc is $303.11, which is $28.88 (10.53%) above the current price today's price.
Low target: $220.00 | High target: $350.00
Latest analyst updates
Recent rating and price target changes for this stock.
Company snapshot
A quick overview of the business and its public profile.
Apple Inc designs manufactures and markets smartphones personal computers tablets wearables and accessories worldwide The company offers iPhone a line of smartphones Mac a line of personal computers iPad a line of multipurpose tablets and wearables home and accessories comprising AirPods Apple TV Apple Watch Beats products and HomePod It also provides AppleCare support and cloud services and operates various platforms including the App Store that allow customers to discover and download applications and digital content such as books music video games and podcasts as well as advertising services include thirdparty licensing arrangements and its own advertising platforms In addition the company offers various subscriptionbased services such as Apple Arcade a game subscription service Apple Fitness a personalized fitness service Apple Music which offers users a curated listening experience with ondemand radio stations Apple News a subscription news and magazine service Apple TV which offers exclusive original content Apple Card a cobranded credit card and Apple Pay a cashless payment service as well as licenses its intellectual property The company serves consumers and small and midsized businesses and the education enterprise and government markets It distributes thirdparty applications for its products through the App Store The company also sells its products through its retail and online stores and direct sales force and thirdparty cellular network carriers wholesalers retailers and resellers Apple Inc was founded in 1976 and is headquartered in Cupertino California
Website: https://www.apple.com
Rates and inflation backdrop
US inflation for January 2026 was 0.17%. Over the last 12 months, inflation is 2.83%. The 10-year yield is 4.04 and is down -0.110 over the last 30 days.
Inflation sensitivity
Debt ratio: 0.24. Cash flow to debt ratio: 1.50. Net profit margin: 27.04%. Inflation risk score: low (0.15/1).
Dividend history check
Yes, Apple Inc pays dividends. Last payment was 2025-11-13 for holders on 2025-11-10. Over 89 payments between 1987 and 2025, total $48.17 with an average of $0.541 per share. Last dividend was $0.260.
Trading liquidity
Yes, the average daily trading liquidity for Apple Inc is $12.7B. You should therefore be able to get in and out of your positions relatively fast.
10-year return check
On Apple Inc, 2016-02-26 had a stock price of $24.23. If you invested back then, your return now would be a profit of $250.00 per share or 1,031.78%.
Why this answer
We combine price momentum, volatility, and trend signals to simplify the decision to one word.
Signal engine scans price, trend, and momentum indicators.
Targets and sentiment are checked against the live quote.
We keep the output simple: buy, sell, or hold.
Analyst consensus
How Wall Street targets compare to today's price.